Trends
Revolutionize marketing analytics and maximize ROI with Trends
Evaluate Marketing Sources Over a Continuum of Time
HIVE Trends is the BI Dashboard for the marketing mindset that expands on data analysis through a 30-day sales cycle. See cause and effect relationships with clarity in a combined view for your group or isolate the data for a single store. We orient the data to quickly see how our CRM records are performing in the continuum of time so we can point our energy in the right places based on the ups and downs in the data within.
Marketing Source Data
Under the hood is where HIVE produces clarity. We remove the cumbersome activity of grouping sources in the CRM to do it automatically in HIVE. This aggregation allows you to see multiple instances of the same source in your CRM into one line item and measure the effectiveness of volume and performance in the same view.
Lead Type Data
Answering simple questions with CRM data is usually complicated and cumbersome to accumulate. With HIVE Trends, you can isolate essential data points, including opportunities on new cars, used cars, and the differences between the internet, showrooms, and phones. What can take hours takes seconds in HIVE to provide you the clarity needed in your lead generation efforts.
Month-to-Date Analysis
See how you are trending month-over-month at any point in your evaluation period. Isolate by day and month, then drill down into the data to see what channels are represented in the current period compared to the last to provide your stores with better insights and context.
Make Your Next Power Move
Automotive leaders should spend less time accumulating data and increase focus on deploying their data strategy. Negotiate more clearly with your vendors, prove your latest marketing strategy, and reduce time and investment on things that do not work. With HIVE Trends, make your next big move with clarity.
