In Automotive, our world revolves around 30 day sales cycles. Its a rhythm and cadence that dominates our life. As soon as one month ends, we are racing to play catch up to get the next period started. It’s like time is at warp speed.
Let’s slow it down a minute to discuss and ensure that a 30-day sales cycle is not damaging lucid thought processes. From strategy, to managing budget, and many analytics points – it’s far more pragmatic and impactful to think in quarters and years.
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